This is the story of about how my site got flipped, turned upside down...
(cue some sick beats)
I made some changes to the site because, well, I'm making some changes to my career. Being self-taught, I often have to move forward blindly, just going by gut instinct, and for the last few years, it just hasn't felt right. I had trouble trying to categorize my work, I think [potential] clients had trouble categorizing my work, and I had all sorts of ideas that couldn't comfortably be categorized, and the anxiety about how I would present these projects after their execution was so great, I just never moved forward on them.
So I got rid of the categories.
My work--how I consider designing a shoot all the way to the finishing touches--doesn't neatly fit into a specific genre. For me, it was always a blessing and a curse. I loved being able to just hit you with the full impact of a beautiful image, and you didn't need to think about it, it was all about the feel of the image, a sensory experience, but I think that sensation, in a professional context, can be confusing. It's human nature to compartmentalize and categorize. It's how we understand the world around us. And that's ok! It's comfortable and familiar. And I tried, I really, truly tried, to fit in and adhere to how the industry likes to look at photographers and portfolios. But it never felt right to me. And when you get one shot to get on someone's radar, that initial presentation, absolutely nailing it on the first try is all you've got.
The changes I'm making aren't a "rebrand". The brand was there, it was just fuzzy around the edges. I'm looking at this as a "recontextualization". It's a reframing that offers guidance to the viewer, but also grants me permission to really take full advantage of my unusual art background and take all the creative risks I had balked at previously because I simply didn't know what to do with the work when I was done with it. The sheer relief I feel with this shift is indescribable. I'm giddy! I'm excited! I feel such a renewed enthusiasm for photography, I'm almost manic. I have so many ideas. I hope you'll come back and see how they've all turned out.
This new direction is a chance to publicly declare an artistic identity I was afraid to fully reveal before.
So, here I am. Here is my work. Welcome, and enjoy.